Influence & Word of Mouth
Leveraged social media to connect with local influencers who possess expertise and credibility on subject matter and the relationship between their followers.
Priority in providing superior consumer experiences and service, enabling peer recommendations to play a much greater role in driving demand.
Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers -“The Tipping Point” Malcolm Gladwell
Bloggers & Writers
Entertainment
Retail
Organizations
