ZICO Premium Coconut Water

Situation

2014 marked year 3 of ZICO available in market throughout Atlanta

Still a young, yet dynamic and emerging brand growing in a market that continues to thrive on healthy nutritional offerings.

Create cost effective ways to grow brand visibility online

Ignite buzz amongst consumers that will encourage organic word of mouth mentions on their social media channels

Created and presented local partners with unique "Social Reach & Engagement Plan"

Enhanced relationships with local partners throughout Atlanta by helping to grow interaction with their online followers

Provided complimentary product to partners who committed to cross promoting ZICO on their social media channels

Implemented "Tag for Swag"

Leverage branded premiums to entice consumers to mention ZICO on their social media channel(s)