COMMUNITY MARKETING MANAGER
October 2015 - Present
Atlanta, GA
Field Marketing Manager
April 2013 - October 2015
Atlanta, GA
Develop results to bring ZICO to life within the Atlanta market. Drive excitement towards brand by targeting consumers where they LIVE, WORK, SHOP, & PLAY and increasing revenue by deploying local distributor sales incentive programs. Conduct regular route rides with local distributor sales reps to further drive incremental off-shelf product placement at Large Store, Small Store, and Food Service On-Premise account channels.
Highlights
Business Development = Achieved "US highest growth rate" for Atlanta market
Event Activation = Prospected and secured 34 events within 60 days of hire date
Field Marketing = Secured 109 total activations during initial 6 month contract (achieved current full time role)
Social Media = Created and deployed “Social Reach & Engagement Plan” with local partners, resulting in over 420,000 brand impressions within 6 month period
Samplings & Demos = Created and executed a “30 Day TPR Activation Plan” at key grocery client – conducted 15 in-store samplings, and increased volume 232% during 30 day period
Team Leadership = Recruited, on boarded, and led a Market Retail Activator for Atlanta and Field Marketing Coordinator for Charlotte
Team Leadership = Recruited, on boarded, and presented specific training to 25+ “Hydration Specialists” (Brand Ambassadors)
REGIONAL Field Operations Manager
November 2012 - April 2013
Atlanta, GA
Hired to lead 49 in-store Sales Reps across 9 States (AL, GA, FL, IL, KY, LA, MO, NC, TN) for consumer electronics client at National retailer. Created and delivered weekly web based conference call presentations, providing consistent client communication to field teams. Conducted bi-weekly local market visits to work one-on-one with direct reports and provide on-site coaching.
Highlights
Business Development = Led monthly incentive programs to further drive and secure incremental product placement for client
Business Development = Secured 5 new hires within 30 days to fully staff Southeast Region
Budget Management = Created and presented detailed 8 Week Action Plan that highlighted weekly steps taken to make up uncovered hours in store
Team Leadership = Created and conducted weekly virtual conference calls, providing consistent direction from client
Skills Utilized
Director of Experiential Marketing
June 2012 - September 2012
Atlanta, GA
Recruited to lead all production deliverables while developing experiential activation programs at key events for Fortune 500 consumer electronics brand. Managed and worked alongside 4 client service managers responsible for delivering day-to-day updates and event activation recaps.
Highlights
Agency & Vendor Management = Produced modular indoor/outdoor LG Electronics tour booth
Budget Management = Identified 9% savings for operational expenditures for client
Team Leadership = Provided weekly direction on fabrication status for client activation setups to assigned account teams
Skills Utilized
Product Wear Test Program Manager
May 2010 - June 2012
Atlanta, GA
Promoted internally to establish a formalized product testing program. Developed survey templates and conducted on-site product feedback sessions with amateur and professional athletes. Presented consumer findings to local and global business unit leaders. Managed 3rd party vendor responsible for conducting periodic testing procedures in order to provide product certifications.
Highlights
Agency & Vendor Management = Directed 3rd party testing facility during product approval phases
Created first ever “Wear Test Ambassador Program”
Managed over 50 collegiate and professional athletes, responsible for providing product feedback and forward moving development insight
Skills Utilized
NatIONAL Brand Building Program Manager
August 2006 - May 2010
Atlanta, GA
Promoted internally to oversee national field marketing and sales support program, aimed at enhancing brand awareness for Team Sports Division. Led and developed 11 Brand Building Specialist based remotely in strategic markets across the U.S. Created and delivered annual performance reviews. Managed 3rd party vendors while securing branded assets such as promotional vehicles, interactive event elements, and branded giveaways.
Highlights
Business Development: Increased brand exposure over 180% through on-site activations and demos at top 2 national sporting goods retailers
Field Marketing: Coordinated marketing collateral for all 56 USA Olympic Softball “Bound 4 Beijing Tour” (93,000 POP items deployed)
Go to Market: Led “Ball Glove Steamer,” a focus account value add sales initiative
Retail Programs: Created and launched “Talk to the Pros” product education series at top 2 national retailers, leveraging sponsored athletes
Team Leadership: Led 11 direct reports. Presented annual Brand Building 360 Plans, providing field based team specific direction on how KPIs would be measured. Created and delivered detailed Annual Performance Appraisals to all direct reports to help guide their Individual Development Plans.
Sr. Brand Building Specialist - FLORIDA REGION
June 2005 - August 2006
Tampa, FL
Promoted internally to penetrate new Region by establishing brand presence with targeted consumers and increasing revenue with assigned accounts. Managed promotional vehicle and storage unit. Prospected key events and secured brand activation through local event directors. Traveled throughout Region and conducted on-site product presentations, providing specific sales programs.
Highlights
Business Development: Directly managed MLB Equipment Managers by conducting product presentations, submitting purchase orders, and ensuring order fulfillment.
Event Activation: Secured brand activations at over 100 events, increasing brand development through local authorized dealers selling product on-site.
Field Marketing: Supported 28 local authorized dealers, and sponsored over 20 high school programs.
Brand Building Specialist - MIDWEST/NORTH REGION
September 2003 - June 2005
Chicago, IL
Hired to penetrate new Region by establishing brand presence with targeted consumers and provide sales support to accounts across 9 territories throughout Illinois, Indiana, Michigan, Minnesota, New York and Wisconsin. Scheduled and held product clinics with assigned retailers, providing unique value based selling techniques for in store associates.
Highlights
Prospected event activations across 6 States resulting in over 35 events in first year within Region
Professional Baseball Player
June 2001 - March 2003
Kingsport Mets (Adv Rookie)
Brooklyn Cyclones (Short Season A)
Capital City Bombers (Low - A)
St. Lucie Mets (High - A)
Selected in the 2001 June Amateur Draft and competed as infield/outfield position player. Coached by 1986 World Series Champions Gary Carter, Tim Tuffel, Mookie Wilson, and Howard Johnson.
Highlights
2001 Appalachian League All Star selection (Kingsport Mets)
2001 NY-PENN League Champions (Brooklyn Cyclones)